Wharton Executive Education
It’s not every day that one of the best business schools on the planet asks YOU for help.
In the case of Wharton Executive Education, we had a tall and exciting challenge ahead: develop a creative strategy & strategic creative to attract students to their first ever online program offering.
The campaign was designed to reach and engage rising business leaders from all continents using digital, print and direct marketing, including a full page placement in Fast Company magazine.
As the first semester approached, we launched a capsule campaign to stir up a little curiousity leading up to the launch date with some digital and print that drew on the original campaign, but felt new and intriguing.
Wharton Customer Analytics Initiative (WCAI)
Meanwhile, a few buildings away from the marketing department, some very smart and innovative folks tapped SWELL to develop new sales materials that better captured the story of their (extraordinarily important) work.
In a few words, The Wharton Customer Analytics Initiative (WCAI) is a preeminent academic research center focusing on the development and application of customer analytics methods. Our job was to bring that story down to a visual size and inspire an audience of major global businesses (think: Google, Netflix, et al) to choose WCAI for major research projects.
We were relatively new when we started work with Wharton — only a handful of years old. Being chosen by some of the smartest minds in the city felt great. Sitting around the table with them and having them listen to – and act on – our advice felt even better. Getting invited back to that table time and time again was probably the best part. We’re equally proud of the relationships we developed as we are of the work that we produced.