Our mission is to make a real and lasting impact on our clients' businesses — and make them proud.
The world runs on good ideas.
Ideas that are as strategic as they are creative, and as well-thought-out as they are attention-getting. Ideas that inspire curiosity. Ideas that drive action. Ideas that move people to contribute, to ride, to trust, or to try.
For more than 12 years, we’ve been dreaming up, developing, executing, and sustaining brands and campaigns that have made a real and lasting impact on our clients’ businesses and made them proud every step of the way.
Led by two agency veterans, we combine decades of big brand experience across an intentionally diverse variety of industries. We make the most out of every marketing dollar and every creative opportunity thanks to our well-honed process and our equally well-honed instinct to know when it’s time to take a leap. We over-think, over-care, and over-deliver on every last detail in pursuit of the next good idea.
Greg founded SWELL in 2011 and since then, has devoted nearly every waking minute to making our clients proud, productive, and profitable. (He is also a big fan of alliterations.)
His energy is never-ending which comes in handy because not only does he helm the strategic side of the agency, he also pinch-hits as business advisor to our clients when needed, and to our knowledge, a typo or errant space has never escaped his meticulous eye.
As anyone who has ever worked with or for him can attest, Greg cares even harder than he works (which is pretty damn hard) and is driven to succeed alongside and by the success of our clients.
Reynolds Consumer Products, General Mills, Centers for Disease Control, Exelon Corporation, Martin Guitar, Pennsylvania Tourism + Economic Development
Saatchi + Saatchi NYC, Tierney Communications, Red Tettemer
Staci began her career in advertising at the age of 10, winning an ad contest for a children’s clothing store that appeared in the local paper.
A few years later, she graduated from The College of New Jersey with a BFA in Graphic Design, and the Monday following graduation, she started her first job against the probably wise advice of her father who suggested she take a few weeks off. She brings that energetic combination of competitive spirit and tireless work ethic to work every day (and night and sometimes weekend) to dream up the big ideas and dial in the minute details to make SWELL’s creative as perfect as possible.
Tylenol, Sunoco, De’Longhi, The Philadelphia Auto Show, PBS Kids Sprout
MRM Gillespie, SFGT, Red Tettemer, Letter27
If you need your ship righted, get yourself a Sadie. (Not this one, though. This one’s ours.)
She dives fearlessly into the fray to establish organization, purpose, and order whether it’s a brand that needs therapy, a budget that needs wrangling, or a project that needs a path forward. She’s a big thinker, but more importantly, she has the skills, drive, and determination to turn big ideas into action. Armed with strategic curiosity and a spreadsheet (or five), Sadie comes to the table with a battle-tested wholesomeness testament to her Canadian upbringing and two decades of agency experience.
Johnson & Johnson Consumer Brands, Integrity Staffing, Exude, Fine Wine and Good Spirits, AmerisourceBergen, Philadelphia Parks + Recreation
Tierney, Sadie Rose, Digitas Health, The Brownstein Group, Avenue A/Razorfish, Red Tettemer
Sam is our rookie.
We recruited him straight out of the Drexel University Senior Showcase after he impressed us with his wiser-than-his-years approach to design and equally well-developed ability to present it. In his first whirlwind season with us, Sam crushed design challenges from package design to brand development to a 120-page print publication. (Don’t worry, he also paid his dues with some monotonous photo searches and file resizing.) Even as a newbie, Sam clicked right into place with the SWELL team with an ability to think as strategically as he does aesthetically, and distaste for “good enough”.
There's no "I" in SWELL
While our core team is laser-focused on consistently delivering creative strategy and strategic creative, we have a deep bench of printers and photographers, directors and developers, planners and public relation-ers to help us bring it all over the finish line.