Every little girl dreams of being a ballerina. But, some of us are not blessed with grace and have to “settle” for designing a brand campaign for one of the country’s top ballet companies. The 2015-16 season included some traditional performances, some more contemporary pieces, comedies, dramas, and, of course, The Nutcracker. To capture what tied them all together, we dug through the layers of tulle to get to the heart of ballet – movement.
Our work with the Ballet overlapped the introduction of a new Artistic Director — always a sensitive time. We were proud to be able to usher along the creative campaign smoothly – and dare we say gracefully – with buy in from all parties as a new regime entered the organization.