However, when that rebrand turns out to be exceptionally well-designed and even more well-thought-out with clear and inspiring brand guidelines, we come around real fast. Noble’s marketing team found itself in the all-too-relatable position of being so tied up with client work that there were no available hands – or heads – to activate their new brand, and they turned to us.

With looming and immovable deadlines rapidly approaching, we quickly devised and activated a parallel path plan that allowed us to execute near-term deliverables while simultaneously developing a concept to activate the new identity. Within a matter of weeks, thanks as much to Noble’s team as ours, the new campaign hit the market, the social feeds, and the trade show floors with creative that shifted the conversation from highlighting patient pain points to empowering, encouraging patient-first messaging.