Independence Orthodontics

Get in line, Philly!

What do you get when you combine an Old City boutique with an orthodontics office? That was the question at hand when Philadelphia’s first Invisalign-only orthodontics studio came to SWELL for a name, brand, and launch campaign. We looked beyond the ortho industry and towards other aesthetic and self-care “competition” like med spas and hair studios. What came out of it was a brand that felt more like a craft cocktail bar than cold doctor’s office and aligned (no pun intended) with the docs’ intention to create a comfortable, sleek, stylish environment.


  • Health & Beauty
  • Lifestyle


  • Advertising
  • Branding
  • Marketing Collateral

Proud Moment

We don’t usually brag about our own accomplishments, but we were pretty proud that our work for Indy Ortho snagged a 2018 American Advertising Award for local outdoor.

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