We call this “the accidental rebranding”.
In 2020, we partnered with EMBER, a small IT firm, to create a logo for a new service they were preparing for launch. We quickly got up-to-speed on their culture and ethos and their very particular skill set and before you knew it, we’d rebranded the entire company. Oops.
With a crystalized brand promise and sleek new look, a bold new EMBER emerged — and it wasn’t long before prospects (now clients) took notice.
Out in Front Playbook
EMBER’s brand promise centers around their obsession with keeping their clients “out in front” of cyber threats.
The Out In Front Playbook is a quarterly publication that demystifies common, timely, or especially scary cyber-issues and empowers readers with actionable tips and insider advice on sidestepping harm.
Cybersecurity Awareness Month 2021
For Cybersecurity Awareness Month 2021 (which is October, in case you didn’t know), we dropped weekly kits of printable, sharable graphics – each focused on a specific cybersecurity topic to keep EMBER's clients and followers out in front of danger. The educational material was turned into a special package of print postcards, posters, and stickers at the end of the month as a surprise mailer to all who had subscribed over the course of the month.
One of the hardest things about our business is to prove — with real, hard numbers — the exact ROI of something like a rebrand or a general awareness campaign. It wasn’t long after EMBER’s new look emerged that they landed the biggest deal of their two-decade history. And it wasn’t long after the ink was dry on the contract that our client proclaimed that without a doubt, it was their new image and voice that helped them to look and sound the part and stand toe-to-toe with their (much) larger competitors.
Whether it was providing a buttoned-up image, a clear and compelling narrative, or just a little extra swagger, we are proud to have crafted a brand that EMBER is proud of and resonates with the clients they’re trying to reach — and, you know, save from imminent and devastating danger.