Wolf & Brown Law Offices

Law firms come in all shapes and sizes. Law firm marketing, however, tends to be pretty cookie-cutter.

Wolf & Brown is a family-run law firm, passionate about helping veterans with disabilities and people struggling with the unwieldy social security system. In short, they’re too good for the run-of-the-mill 1-800-YOUR-LAW-FIRM-HERE marketing (plus, we’d never do that). We began our work with them in 2012, which makes them our longest continuous client – a distinction we’re especially proud of. Before we even got to work on the creative side, we spent more than a year acting more like business advisors than ad guys, helping them exit some legacy arrangements that weren’t benefiting their bottom line, and earning their trust as they ventured into a world they weren’t particularly comfortable in.

 

Fast forward nearly 14 years, and, like any productive relationship, we have grown alongside each other – and together. Today, we’re shoulder-to-shoulder with the firm’s new generation, navigating a strategic shift in focus as a unified team. As the firm’s long-term extended marketing team, we led the development of a new, lead-generating website and fed traffic to it with a 365-day strategically-optimized and closely-managed search and social marketing campaign. The campaign positions Wolf & Brown as a leading veterans disability firm in NJ and surrounding states, and has increased qualified website visitation and referred more than two-thirds of the firm’s active cases.

Industry

  • Legal

Components

  • Advertising
  • Content Marketing
  • Marketing Collateral
  • Video
MBrown
RobinWeeks
MattBrown
FB_WB-FathersDay
WB010_2024_GoogleDisplayAndMetaAds_V2-05
WB010_2024_GoogleDisplayAndMetaAds_V2-01
WB010_2024_GoogleDisplayAndMetaAds_V2-06
WB010_2024_GoogleDisplayAndMetaAds_V2-08

Credits

Digital Marketing Lead: Susan Mees

Video: Malix Media

Photography: Matt Godfrey

Browns

Proud Moment

In 14 years, there have been plenty of successes, but it’s the longevity of this relationship that we’re proudest of. Our partnership with Wolf & Brown is our longest client relationship, growing not just year-to-year, but generation-to-generation, which speaks to the level of trust we’ve built as the firm’s extended marketing team. From ushering in social media to exploring new digital channels and diving into content development, we’ve been trusted to make big decisions on our client’s behalf, and they, in turn, have enjoyed the results.

Similar Projects