Pennsylvania Wine Land was born – a brand platform that launched nearly a decade of advertising campaigns, multiple video series, dozens of press and media events, and one long-running online publication.

A good old-fashioned ad campaign provided marketing “ground cover” for 12 months a year, rotating messages as seasonally appropriate from promoting product purchase to tasting room visitation to a general awareness of the increasing presence of local wines in stores, bars, and restaurants.

As general marketing campaigns must, the message equally supported the small, quality producers, the larger entertainment-focused venues, and all of the iterations of local wineries in between — because there are loyal and enthusiastic consumers for all of them.

Hundreds of articles, videos, listicles, and interviews later, the PA Wine Land Post is a robust destination for all things wine — from food pairings to winemaker profiles to wine tasting education to profiles on dozens of local wines.

The channel was intended to demystify the local wine scene by educating and empowering people to feel comfortable and informed as they walked into a tasting room whether they were a sommelier, wine tourist, or in one particular case, a gold medal Olympian.

If a picture is worth a thousand words, a sip is worth ten thousand. In 2016, we launched Sommelier Judgment, an annual gathering sommeliers, beverage directors, and other wise wine connoisseurs for a blind tasting of submitted Pennsylvania wines. The top ranked wines are snapped up by beverage directors, wine buyers, and sommeliers across the region for top billing on their local wine lists and are equally sought after by local and national wine and beverage writers with their fingers on the pulse of the thriving Pennsylvania wine scene.