Pennsylvania Wilds
Pennsylvania Wilds
Peddler's Village
For more than 50 years, Peddler’s Village in Bucks County has been a one-of-a-kind shopping, dining, family adventure, and R&R experience for millions of visitors from the mid-Atlantic region (including our childhood selves!). In 2014, we were asked to re-energize their brand and marketing platform, and in short order, created, produced and launched the first comprehensive campaign in over a decade for this “Everything but Ordinary” destination.
Industry
Components
The campaign launched with high-impact outdoor, print, and digital placements in the Philadelphia and New York metro areas, reaching millions of potential guests and welcoming them to discover a getaway to the Village during the busy summer and fall months.
Proud Moment
In fewer than 18 months, SWELL and our partners at the Village created, launched, and sustained a brand campaign that made a measurable impact on visits and revenue, while inspiring new thinking and methods internally.