The Alexander Grass Campus for Jewish Life
Since 1958, Jewish life in Harrisburg was centralized on North Front Street at what was — then — a new JCC building.
Fast forward almost 65 years and, understandably, it was time to look for a new home. Thanks to a generous gift by The Alexander Grass Foundation, the Jewish Federation of Greater Harrisburg was able to purchase a six-acre campus overlooking the Susquehanna River that provided more than enough space and rooms to house their many programs. The enthusiastic group who championed this unprecedented purchase reached out to SWELL at the end of 2021 to quickly develop an identity that would encapsulate the sustaining energy and vibrant permanence that this property represented for Jewish Harrisburg. Over the course of the next dozen months, we helped turn their passion and purpose into a tangible brand that would persist for generations to come.
While the campus underwent some preparatory renovations, we got to work providing foundational materials, ranging from handheld flags and a 60-foot “temporary” banner for the groundbreaking event to presentation and fundraising collateral to appeal to major donors to community-facing print and digital messaging. And – oh yeah – a website.
We’ve shared a number of proud moments with the passionate leaders of The Alexander Grass Campus for Jewish Life, from bringing the Executive Director to tears on more than one occasion to being in the room as Jewish leaders and community members from around Harrisburg joined in song at the campus’s groundbreaking. However, one moment that stands out as particularly meaningful was when Roger and Liz Grass stood beneath the banner bearing their father’s name, representing a legacy they created in his honor.