LA Fête
"A brand is a promise of an experience" is an adage that we use often, but in few cases does it feel as tangible and obvious as it does in a restaurant setting.
Our work with La Fête began fortuitously early. Coming in during that nascent stage gave us the opportunity to build a brand that could truly inform and inspire the big decisions and tiny details that would ultimately define the guest experience – rather than just react to them. From dreamy sketches of ivy towers to treasure hunts in vintage Parisian bookshops, this was the delightfully multifaceted brand development of our dreams.
Industry
Components
A diverse identity system that captured that elegant-yet-celebratory je ne sais quoi gave us enough elements to keep the brand interesting and unexpected while maintaining consistency.
The brand was built on a promise to be a source of perpetual delight – and we took that as a challenge to deliver on the tenants of hospitality with every interaction, at the table, on the web, or sidled up to the bar.
The camera always eats first! While the restaurant team was building, painting, tiling, and utterly transforming the restaurant space, we were (also) building, populating, nurturing, and monitoring their digital space. Through influencer engagement, traditional press outreach, and a host of opening events, we whet the appetite of our audience with tasty photos and inside peeks leading up to the day the first guests waltzed through the doors for their sold-out opening night (and week)!
Credits
Proud Moment
This relationship was the definition of a team effort. The collaboration was seamless, and the camaraderie was established early on. We are equally as proud of the trust the clients instilled in us to articulate their dream establishment as we are of the quality of work we accomplished for and with them.