SWELL is a branding and advertising agency. We are built on a foundation of partnership and collaboration, and we pride ourselves on seeing things through. We believe that sound strategy and strong creative must be met with equally superb implementation to achieve results. Not exactly sexy agency talk (unless you're like us and find business results sexy).
We work with our clients in a highly creative and collaborative process to ensure that our collective work is inspiring to consumers and to stakeholders. Informed by our many years of experience, and energized by our purpose, SWELL envisions, creates, and leads comprehensive, measurable, and adaptable marketing campaigns.See SWELL's work
A proud Pitt grad, Greg has nearly 20 years of brand strategy experience. He cut his teeth at Saatchi & Saatchi in NYC on global brands like Reynolds Consumer Products, General Mills, and the Centers for the Disease Control. He spent three years at Tierney Communications, navigating the ever-changing energy landscape on marketing and advertising for Exelon Corporation, in addition to Independence Blue Cross and Martin Guitar. Then he took the helm on Pennsylvania tourism & economic development marketing at Red Tettemer O'Connell + Partners, leading a brand campaign to attract visitors and businesses to his home state. Greg started SWELL in 2011 while completing his MBA at St. Joseph's University.
Staci Anderson began her career in advertising at the age of 10, winning an ad contest for a children’s clothing store that appeared in the local paper. A few years later, she graduated from The College of New Jersey with a BFA in Graphic Design. The Monday following graduation, she started her first job. Her career has taken her to large and boutique agencies throughout the Philadelphia area where she has worked on clients like Tylenol, Sunoco, De’Longhi, The Philadelphia Auto Show, and PBS Kids Sprout. For seven years, she ran Letter27, a branding and advertising agency that served a mix of local small business and lifestyle clients, as well as national brands, before coming on board as a partner and creative director for SWELL in the fall of 2015.
Sadie Rose Tettemer comes to SWELL from Canada by way of a number of well-known Philadelphia creative and digital agencies (including one bearing her own name). From agencies large, small, and self-run, she has developed a set of unique talents in brand planning, budget managing, relationship building, and idea wrangling. She goes to work every day filled with curiosity and to fulfill her mission to organize knowledge and inspire big ideas.
No doubt her resilient drive was inspired at a very young age when she was chased by a bear and a headless chicken in the same year. From one extreme to another, Sadie now makes her home in the Northern Liberties neighborhood of Philadelphia, where she finds her chickens at the farmers market.
When she’s not making things look pretty, she’s making them sound smart. This double-threat out of Temple is an Art Director extraordinaire by day (and sometimes night), but can write a headline with the best of ‘em. Since coming on board with SWELL, she’s put her design mark on projects for Mazza Wines, The Greater Philadelphia Cultural Alliance, SEPTA, and the Pennsylvania Winery Association.
Claudette’s professional career began when she was selected as one of three students to participate in a year-long Apple internship in her native country of South Africa. She stayed on board for two years in a client-facing role and received the annual client centricity award. Her experience spans from the corporate desk to the theatrical stage - also performing stand up comedy, dance and musical theatre in the Philadelphia area. Claudette brought her unique blend of professional drive and artistic mind to SWELL in 2018, when she joined the team as Brand Champion.
Jessie Tettemer, SWELL’s PR & Communications Director, has more than a decade of experience in strategic communications, media relations and content marketing. She’s a Philadelphia native and a “fighting violet,” having graduated from New York University with a BS in Communications, and spent much of the last 10 years working in PR in New York on both the agency side and in-house at MAC Cosmetics. Jessie’s category experience spans across lifestyle, entertainment, retail & civic organizations and she currently supports a variety of clients as an independent communications consultant.
Lee's first byline appeared in the Nashville Scene beneath headlines about music and local food. She was eventually lured back home to Philadelphia by those very same things (and easy access to Citizens Bank Park). Her work has appeared in the Philadelphia City Paper, AV Club, Phoenix New Times, Minneapolis City Pages, St. Louis Riverfront Times, Magnet magazine, Grid Magazine, Flying Kite Media, and more. Lee serves as managing editor of Keystone Edge, an online magazine published by SWELL, focusing on what's next and best in Pennsylvania. She is also the editor of the PA Wine Land Post, a publication of the Pennsylvania Winery Association, dedicated to showcasing the state's wines and wineries.