SWELL led the creation of a two-year strategic marketing plan for the (then) Valley Forge Convention & Visitors Bureau, working closely with the new president and a diverse steering committee from across Montgomery County, PA. While developing the plan, we conducted interviews with dozens of hotel managers, attraction marketers, and business & community leaders, including the County Commissioners office. The plan laid the groundwork for imagining and creating a cohesive brand identity, messaging, and marketing platform for attracting leisure and convention business to MontCo. In short, we helped Valley Forge forge ahead.
Having successfully led the the Bureau through the strategic planning process, SWELL assisted with concepting and producing a brand video, “The MontCo Experience,” which introduced the NEW Valley Forge Tourism & Convention Board and a new tourism campaign for Montgomery County. The video and the SWELL-led marketing plan that accompanied it was hailed by County leaders, Bureau staff and stakeholders, and travelers as a new day for MontCo.