We hear a lot of interesting things in this business, but probably the craziest stories we’ve ever heard were during our time with PetPlan Pet Insurance. Swords falling on cats. Dogs eating rocks. Animals do some pretty crazy things – and luckily, Petplan covers all of them. It’s kind of like these ads wrote themselves. (Kind of.)
Helping pets (and their parents) feel better is great, but avoiding accidents and illnesses in the first place would be ideal. We helped Petplan use a variety of media to help pet parents keep their pooches and kitties safe and healthy with health tips, seasonal awareness campaigns (did you know that dogs can get allergies?), and helpful ways to care for your furry friends.
Yep. That’s a full blown magazine. Petplan began producing Fetch! magazine every month chock full of tips and tricks to keep pets feeling their best. What was started as a marketing platform turned into a revenue stream when they began selling ad space (using the Press Kit we designed for them below) and Barnes and Noble started distributing the publication.