Mazza Vineyards

The Mazza family has been making wine in the Lake Erie region for over 40 years – boasting three unique locations in Lake Erie Wine Country, and recently adding a spirits and brewing line called Five & 20. SWELL was called upon to craft a corporate strategy, messaging, and brand identity that encapsulated all of their ventures. It’s been a tasty ride.


With a new ID and whole new product line, SWELL went to work in 2014 and 2015, successfully securing matching tourism funds from VisitErie and local lodging and restaurant partners to plan, create, and launch a Mazza-led cooperative campaign reaching and welcoming visitors from Pittsburgh, Cleveland, and Buffalo to discover Lake Erie Wine Country and new Mazza delights.