Crane Chinatown

In the spring of 2019, a new icon will rise in Chinatown. The product of a nearly decade-long effort, it will be a symbol of the trajectory of this hard-working and proud community. A shining, contemporary residential tower will ascend from a ground-level Community Center that the Chinatown neighborhood can call its own, providing a much-needed, long-awaited home base, meeting place, and heart for the community. With one eye towards history and heritage and another looking ahead towards progress and growth, we created an identity that both the Philadelphia and Chinese communities could embrace and feel at home in.

Mockups Design

Once the building identity was established, we created a separate but coordinating identity specifically for the Chinatown Community Center. The identity represents the energy and warmth going into and emanating from the new heart of the neighborhood.