It’s not everyday that one of the best business schools on the planet asks YOU for help. In the case of Wharton Executive Education, we had a tall and exciting challenge ahead: develop a creative strategy & strategic creative to attract students to their first ever online program offering.
The campaign was designed to reach and engage rising business leaders from all continents using digital, print and direct marketing, including a full page placement in Fast Company magazine.
As the first semester approached, we launched a capsule campaign to stir up curiosity about what exactly was going to happen on 3/3.
Meanwhile, over at the offices of the Wharton Customer Analytics Initiative (WCAI), some very smart and innovative folks tapped SWELL to develop new sales materials that better captured the story of their (extraordinarily important) work. In a few words, WCAI is a preeminent academic research center focusing on the development and application of customer analytics methods. Our job was to bring that story down to a visual size and inspire an audience of major global businesses (think: Google, Netflix, et al) to choose WCAI for major research projects.