Swell

Valley Forge

SWELL led the creation of a two-year strategic marketing plan for the (then) Valley Forge Convention & Visitors Bureau, working closely with the new president and a diverse steering committee from across Montgomery County, PA. While developing the plan, we conducted interviews with dozens of hotel managers, attraction marketers, and business & community leaders, including the County Commissioners office. The plan laid the groundwork for imagining and creating a cohesive brand identity, messaging, and marketing platform for attracting leisure and convention business to MontCo. In short, we helped Valley Forge forge ahead.

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Having successfully led the the Bureau through the strategic planning process, SWELL assisted with concepting and producing a brand video, “The MontCo Experience,” which introduced the NEW Valley Forge Tourism & Convention Board and a new tourism campaign for Montgomery County. The video and the SWELL-led marketing plan that accompanied it was hailed by County leaders, Bureau staff and stakeholders, and travelers as a new day for MontCo.

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