Swell

The Philadelphia Collection

What do you call a week of trunk shows, fashion shows, panel discussions on style, fashion-themed cocktail parties and film screenings, and sales in all of your favorite stores – large and small – across the city? Our first thought was “Heaven,” but the “Philadelphia Collection” was a close runner up. Once named, we built a brand that had the ability to change and evolve each year (like fashion itself) to accommodate the growing event and ensure that it would never, ever be “so last year”.

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The bones of the website were built in 2010 when the Philadelphia Collection launched. Year to year, we give it a makeover that coordinates with the campaign, but maintains the original structure (and the client’s original investment).

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“Wait! What happened in 2013?” you may ask. The client was so enamored with 2012’s “Own It” campaign (below) that they decided to re-run it – with some minor tweaks. We helped make sure it was still fresh, but recommended a new look for the following year (above).

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“Own It” grew from a tagline to a movement, as retail partners around the city tagged special items with a provided card. Shoppers could snap a pic with the item and at the end of the week, a lucky winner was chosen to win each of the fashionable finds.

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