In early 2015, we raised our hands and were called on to develop a brand identity and messaging strategy for Community Partnership School in North Philadelphia. CPS represents a unique place in the landscape of Philadelphia’s public, private, and charter schools, offering a top-notch, affordable education to children from the underserved North Philadelphia neighborhood. The new brand drew inspiration from their unique approach of creating a strong partnership and shared responsibility among student, school, and family.
With the branding complete, we created a collateral package that communicated the unique benefits of Community Partnership School – to families, to educators, and to donors.
A new website is in the works. Stay tuned!