Peddler's Village

For more than 50 years, Peddler's Village in Bucks County has been a one-of-a-kind shopping, dining, family adventure, and R&R experience for millions of visitors from the mid-Atlantic region (including our childhood selves!). In 2014, we were asked to re-energize their brand and marketing platform, and in short order, created, produced and launched the first comprehensive campaign in over a decade for this "Everything but Ordinary" destination.

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The campaign launched with high-impact outdoor, print, and digital placements in the Philadelphia and New York metro areas, reaching millions of potential guests and welcoming them to discover a getaway to the Village during the busy summer and fall months.

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We have worked closely with the Village leadership to continue the Everything but Ordinary momentum, using a highly-targeted digital and social media campaign to promote the Village's (many!) events and seasonal attractions.

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In fewer than 18 months, SWELL and our partners at the Village have created, launched, and sustained a brand campaign that is making an impact on visits and revenue, while inspiring new thinking and methods internally. (And we're not even close to finished.)

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SWELL’s strategic and creative work contributed to 28,000 new web visitors per month during the Q2 and Q3 periods of 2015, reaching, engaging, and bringing a new generation of guests. The campaign has moved the needle on driving visits from growing numbers of younger guests and young families from Philadelphia, New York, and Washington.