Every little girl dreams of being a ballerina. But, some of us are not blessed with grace and have to “settle” for designing a brand campaign for one of the country’s top ballet companies. The 2015-16 season included some traditional performances, some more contemporary pieces, comedies, dramas, and, of course, The Nutcracker. To capture what tied them all together, we dug through the layers of tulle to get to the heart of ballet - movement.
The collateral concept was extended to outdoor applications to equip the in-house marketing team with the tools they'd need to project a cohesive brand throughout the season.