Finding the perfect job is exhausting. But the ladies at Blue Plate Minds do it day in and day out – and they love it. With a focus on marketing and creative professionals, they knew their branding materials would be getting a close look and they wanted to stand out from the competition. We scratched the idea of branding them as headhunters (which is just a creepy word, when you think about it) and made them over as Philadelphia’s workforce matchmakers.
When Valentine's Day rolled around, so did the perfect opportunity to message to local creatives - and no one loves a good double entendre more than a creative. A temporary new page was added to the website letting users send e-Valentines while subtly sharing the Blue Plate Minds brand.