Bernie Robbins Jewelers

When Bernie Robbins came to us to help them attract a younger clientele, we first rolled up our sleeves and did a little research – unearthing a gem that would inform a shiny, new brand campaign: 35-50 year olds are much more likely to buy themselves “a little something” than their over-50 counterparts. So, all we had to do was give folks a few good reasons to treat themselves.

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