SWELL is a marketing strategy and implementation company that specializes in branding and advertising. We are built on a foundation of partnership and collaboration, and we pride ourselves on seeing things through. We believe that sound strategy and strong creative must be met with equally superb implementation to achieve results. Not exactly sexy agency talk (unless you're like us and find business results sexy). We work with our clients in a highly creative and collaborative process to ensure that our collective work is inspiring to consumers and to stakeholders. Informed by our many years of experience, and energized by our purpose, SWELL envisions, creates, and leads comprehensive, measurable, and adaptable marketing campaigns.
A proud Pitt grad, Greg has more than 15 years of brand strategy experience. He cut his teeth at Saatchi & Saatchi in NYC on global brands like Reynolds Consumer Products, General Mills, and the Centers for the Disease Control. He spent three years at Tierney Communications, navigating the ever-changing energy landscape on marketing and advertising for Exelon Corporation, in addition to Independence Blue Cross and Martin Guitar. Then he took the helm on Pennsylvania tourism & economic development marketing at Red Tettemer O'Connell + Partners, leading a brand campaign to attract visitors and businesses to his home state. Greg started SWELL in 2011 while completing his MBA at St. Joseph's University.
Staci Anderson began her career in advertising at the age of 10, winning an ad contest for a children’s clothing store that appeared in the local paper. A few years later, she graduated from The College of New Jersey with a BFA in Graphic Design. The Monday following graduation, she started her first job. Her career has taken her to large and boutique agencies throughout the Philadelphia area where she has worked on clients like Tylenol, Sunoco, De’Longhi, The Philadelphia Auto Show, and PBS Kids Sprout. For seven years, she ran Letter27, a branding and advertising agency that served a mix of local small business and lifestyle clients, as well as national brands, before coming on board as a partner and creative director for SWELL in the fall of 2015.
An East Coast girl with just a dash of Midwest, Beth Hayden launched her career as the Communications Coordinator for a boutique marketing firm in Chicago, managing social media and mastering the art of analytics. After a few years in the Windy City, she headed back east (past her alma mater of Duquesne University) to settle in as SWELL’s Campaigns Manager in early 2017. Beth heads up all things social media and content and keeps the likes rolling in.
When she’s not making things look pretty, she’s making them sound smart. This double-threat out of Temple is a Jr. Art Director extraordinaire by day (and sometimes night), but can write a headline with the best of ‘em. Since coming on board with SWELL, she’s put her design mark on projects for Mazza Wines, The Greater Philadelphia Cultural Alliance, SEPTA, and the Pennsylvania Winery Association.
Jessie Tettemer, SWELL’s PR & Communications Director, has more than a decade of experience in strategic communications, media relations and content marketing. She’s a Philadelphia native and a “fighting violet,” having graduated from New York University with a BS in Communications, and spent much of the last 10 years working in PR in New York on both the agency side and in-house at MAC Cosmetics. Jessie’s category experience spans across lifestyle, entertainment, retail & civic organizations and she currently supports a variety of clients as an independent communications consultant.
In just four years, SWELL has expanded our client portfolio to more than 30 companies and organizations across a variety of industries: tourism & hospitality, education, economic development, arts & culture, craft beverage, manufacturing, non-profit, and more. Our team includes a stable of talented collaborators and represents decades of marketing and communications experience. We are all driven to empower our clients to tell a new and provocative story that reaches and engages their customers and inspires their people.